case study
Generating $120 for every $1 of Ad Spend (ROAS) for IFA
20% of total registrations, $120 ROAS per $1 spent, and an 8% increase over target—these were the standout results of Kabloom’s campaign for the IFA Congress Berlin.
After two years of virtual meetings, the IFA needed to re-engage its audience and attract new leads for its in-person edition. Partnering with Kabloom, the campaign utilized strategic digital marketing, audience research, and an optimized e-commerce website to maximize impact. This case study explores how a data-driven approach successfully revitalized engagement and boosted event attendance.
Organiser
International Fiscal Association
Target audience
Professionals in the field of tax and fiscal law
Objective
To reactivate the IFA Global network after pandemic and to broaden reach for increased registrations.
Services provided
- Website design and build
- Digital advertising
- Email marketing
- Social media advertising, boosting and content management
- Live social media management
The surpassing of the tax congress’s target and success of the event were achieved through:
- Initiating high-quality leads through profiling personas and establishing prominent channels based on industry, related companies and audience behaviour
360-degree channel conversion funnel integration to ensure all audience personas were reached directly in line with important milestones of the congress
Achieving higher revenues and reduced costs using insights into Conversion Rate Optimization (CRO), Customer Acquisition Costs (CAC) and ROAS
Applying Growth as a Service (GaaS) principles to improve quality of leads over time, using historical data from IFA 2019 and other B2B financial events
