Over the course of eight months, the team rolled out the following strategies to achieve the goals put forth by the health organization:

• A website audit for e-commerce optimisation
• Optimally-scheduled emailers and digital advertisements through lifecycle of congress
• Leverage existing social media platforms to drive traffic to the conference website and increase conversions of visitors into abstract submitters and attendees.

With the collective use of specialised advertising, email marketing, and social media, the health organisation received increased registrations and record number of abstracts of 5% and 18% respectively.

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