Case study

Campaign drives record abstracts for one of Europe’s largest health organizations

case study

Campaign drives record abstracts for one of Europe’s largest health organizations

Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.

For a large European health organisation, 2017 marked a special 70th anniversary for its members and history.

Due to increasingly strict pharmaceutical codes and other regional competing events, the association sought Kabloom’s digital marketing services to create awareness and expand its current delegate pool as a counter to a possible decline in attendance and boost abstract submissions.

1000
contribution to
registrations
> 4 M
digital ads
impressions
150000
unique visitors to
website
4800 +
abstracts attributed
to the campaign
> 1 M
reach across
social channels

Organiser
Large European health organisation

Target Audience
Healthcare professionals

Objective
Create awareness and expand existing delegate pool for congress

Services

Over the course of eight months, the team rolled out the following strategies to achieve the goals put forth by the health organization:
  • A website audit for e-commerce optimisation
  • Optimally-scheduled emailers and digital advertisements through lifecycle of congress
  • Leverage existing social media platforms to drive traffic to the conference website and increase conversions of visitors into abstract submitters and attendees.

With the collective use of specialised advertising, email marketing, and social media, the health organisation received increased registrations and record number of abstracts of 5% and 18% respectively.

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