Record-breaking results: Kabloom drives 35% registrations, 25% abstracts for ESCRS 2024
Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.
The European Society of Cataract and Refractive Surgeons (ESCRS) Congress is one of the leading events in the ophthalmology industry, gathering professionals from around the world to share knowledge, research, and innovations. Since 2021, Kabloom Digital Agency has partnered with ESCRS to enhance the visibility and impact of the congress through comprehensive digital marketing campaigns. Over the past few years, ESCRS has seen significant growth in both registration conversions and abstract submissions, a direct result of the targeted digital marketing strategies employed by Kabloom.
ESCRS 2024 received record-breaking results, with Kabloom’s strategic digital marketing contributing to 35% of registrations and 25% of abstract submissions, generating an ROI of EUR 3,700,000+. This success highlights the transformative impact of precision marketing in scaling event reach and ROI within the healthcare industry.
Organiser
The European Society of Cataract and Refractive Surgeons
Target audience
Ophthalmologists, surgeons, researchers, educators, trainees, and industry experts
Objective
Enhance congress awareness and increase abstract submissions and event registrations
Services provided
- Multi-channel digital advertising
- Audience generation
- Website development and maintenance
- E-mailer campaign
- Social media management and onsite activation
Key strategy:
- A multi-channel strategy including ads, emails, social media, and push notifications to boost engagement and conversions
- Emails targeting key behaviors and deadlines, ensuring timely actions
- Onsite social media activations to drive real-time engagement and awareness
- Optimise website performance through data-driven insights
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