CASE STUDY
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Total contribution to registrations
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Total impressions across all platforms
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Website traffic from digital marketing
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Average emailer open rate
PRECISION TARGETING
EFORT 2025: Engaging the right audience to maximise registrations
AUDIENCE
Orthopaedic and trauma surgeons, healthcare professionals and researchers
OBJECTIVE
Drive paid registrations and maximise event awareness
SERVICES
- Multi-channel digital advertising
- Email marketing
- Campaign performance analysis and reporting
KEY STRATEGY
- Persona-driven targeting: Tailored campaigns with compelling messaging, driving 6,622 registration button clicks.
- High-intent traffic: Google Search ads captured EFORT-specific users with strong CTR and low CPC.
- Professional engagement: LinkedIn Ads focused on early-bird offers, driving quality leads.
- Broad reach & multilingual: Facebook and Instagram ads in English and French boosted awareness and traffic.
