CASE STUDY
0
%
Registrations above target
0
%
Contribution towards abstracts
0
%
Average email open rate
0
M+
Digital advertising impressions
EXCEEDING GOALS
EAHAD 2025: digital strategy drives 109% registration surge and record engagement
AUDIENCE
Digital Strategy Drives 109% Registration Surge and Record Engagement for EAHAD
OBJECTIVE
Increase registrations and abstract submissions while expanding reach and engagement through digital channels
SERVICES
- Multi-channel digital advertising
- Audience segmentation and persona development
- Content creation
- Performance tracking and real-time optimisation
KEY STRATEGY
- Smart budget allocation: A/B testing optimised ad spend for maximum reach
- Targeted audience segmentation: Personalised messaging and remarketing increased engagement
- Facebook expansion: A new Facebook page generated nearly 1 million impressions
- Early launch strategy: Pre-event outreach sustained engagement from launch to peak registration
