case study
Kabloom consistently grows conversion rate by 20% over 4 years for annual rheumatology congress
Written by the CEO of Kabloom, Richard Torriani. Updated on June 5th, 2024.
Kabloom has been the core digital marketing provider for APLAR, an Asia-Pacific Congress in rheumatology, for 6 consecutive editions. This year we reported an ROI of 500% for APLAR 2022 after implementing our 360-degree Foundation Package.
Through ongoing optimisation and annual audience analysis, Kabloom has consistently improved the campaign’s conversion rate growth by a minimum of 20% over 4 consecutive editions. This means our reported ROI continues to grow annually, while the cost of acquiring registrants continues to decrease as more data is collected and integrated.
Organiser
APLAR Congress
Target Audience
Rheumatology specialists in Asia-Pacific
Objective
Grow registrations and abstract submissions for the annual congress
Services provided
Ongoing improvements based on past editions have allowed for ongoing conversion rate growth and revenues:
- Refined lead acquisition: Updates to KPI’s of the campaign arose from changes across channels in terms of how audiences are defined, as well as the allocated costs.
- Channel optimization: Audience segments are matched across channels based on past editions to ensure optimal outcomes and conversion rates.
- Cost per acquisition monitoring: Ad spend distribution is continuously re-evaluated to ensure maximum daily spend is allocated when audiences are most likely to make a decision, allowing for lowest cost per conversion and optimizes ROAS.
