Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024.

Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times.

The second and third edition of the campaign saw great adversity as covid rates continued to grow. Consequently, the advertising investment and active promotion time was reduced by 2/3. Through key insights into similar campaigns and historic data, Kabloom not only maintained engagement rates, but tripled click-through rates – indicating significant optimization of audience targeting and spend strategies.