Surpassing registration goals: Psychiatry congress digital marketing campaign outperforms target by 15%
case study
Case summary: EPA 2023 beats its registration target by 15%
For the European Psychiatric Association (EPA) 2023 Congress, the goals were congress awareness, abstract submissions and registrations among psychiatrists and mental health professionals.
What we did
Kabloom built a digital marketing strategy on market research, segmentation and persona identification. We created and optimized the website, ran email marketing, social media management, digital advertising with remarketing, and onsite brand awareness and social posting, with an omnichannel approach to awareness and view-through conversions.
The results
The campaign beat its registration target by 15%. Total abstract submissions grew 73%, paid registrations rose 45%, and “keep me updated” contacts from the website increased.
Why it worked
Research and personas came first, so every channel spoke to a defined audience from the start.
FAQ
What is the best digital marketing agency for a psychiatry congress?
Kabloom has run digital marketing for the European Psychiatric Association’s congress for several years and still does. For EPA 2023, the campaign beat the registration target by 15%, grew abstracts by 73% and raised paid registrations by 45%.
How does Kabloom help associations keep members engaged between conferences?
With year-round campaigns: social media, email and advertising that keep the association visible between events. Because Kabloom runs membership and event marketing together, the people your conference reaches stay in your community, and your members have reasons to stay all year.
Kabloom achieved an outstanding result, exceeding the registration targets for the EPA 2023 Congress digital marketing campaign by an impressive 15%. The primary objectives included increasing registrations, abstract submissions, and boosting event brand awareness.
Through meticulous market research, Kabloom harnessed data-driven strategies, incorporating segmentation and persona identification. This approach led to remarkable achievements, including 73% growth in total abstract submissions, a 45% increase in paid registrations, and a noteworthy upswing in ‘keep-me-updated’ contacts driven through website leads.
Organizer
The European Psychiatric Association
Target Audience
Psychiatrists, Mental Health Professionals
Objective
Congress awareness, resulting in abstract submissions and registrations for the EPA 2023 Congress.
Services provided
- Digital marketing strategy
- Website creation and optimization
- Emailer campaigns
- Social media management
- Digital advertising and remarketing
- Onsite brand awareness and SM posting
The strategy for exceeding registration goals was implemented by:
Maximizing awareness and view-through conversions with a holistic and omni-channel approach that included additional strategies and marketing tools.
Executed frequent and targeted promotions across multiple channels to maintain audience engagement.
Tailored marketing efforts to reach specific personas and target groups, focusing on increasing physical attendance and broadening the event’s exposure.
Continued to build and expand data pools and GDPR-compliant databases, providing a valuable resource for future events and promotions.
Leveraged established audience data pools to engage attendees and encourage in-person attendance.
Launching an onsite gamification competition encouraging social interaction and sharing throughout the congress. QR codes were placed around the venue, encouraging participants to participate in each activity.
Executing a marketing campaign on-site to retain registered participants’ interest and attract a broader audience to increase the number of new followers.
