CASE STUDY
0
%
Contribution towards total registrations
0
%
Contribution towards abstract submissions
0
%
Total website traffic from digital ads
M+
Digital advertising impressions across channel
SUCCESS SUSTAINED ACROSS 7 EDITIONS
Kabloom’s digital campaigns continue to deliver up to 20% registrations YoY for ISTH
AUDIENCE
Medical professionals, researchers and industry experts in thrombosis and haemostasis across global markets
OBJECTIVE
Boost registrations and abstract submissions while maintaining high engagement across all channels
SERVICES
KEY STRATEGY
- Built on previous years’ data to optimise keyword selection, audience segmentation and ad placements
- Delivered ad creatives across multiple platforms to engage distinct regional and professional audiences
- Focused on phase-specific targeting for abstract submissions and multiple registration wavest
- Used historical performance trends to improve cost-efficiency and build a high-quality database
- Extended sponsor impact with remarketing packages layered into the broader campaign strategy
