CASE STUDY
0
%
Contribution towards total registrations
0
%
Contribution towards total abstract submissions
0
%
Average emailer open rate
%
Website traffic from digital marketing
ONSITE MARKETING MEETS DIGITAL IMPACT
Delivering 30% of registrations YoY and doubling attendance over 4 years for ESCRS
AUDIENCE
Ophthalmologists, eye surgeons, researchers and industry professionals from Europe and around the world
OBJECTIVE
Boost registrations and abstracts, culminating in impactful onsite live digital posting and boosting to engage attendees
SERVICES
KEY STRATEGY
- Persona-targeted ads during abstract and registration phases to drive quality traffic and conversions
- Segmented and specialised messaging for emailers, achieving exceptionally high open rates
- Live social content for real-time congress coverage, reaching 1.2M during the event
- Onsite support with daily emailers, push notifications and sponsor activation
- Leveraged historical data and segmentation to optimise channels and maximise ROI
