CASE STUDY
0
%
Contribution towards total registrations
0
%
Open rate for promotional emailers. More than double the industry rate
0
%
Website traffic from digital marketing
M+
Digital advertising impressions across channel
WHERE STRATEGY MEETS SCALE
Driving over 50% of registrations for ESCRS iNovation® Day
AUDIENCE
Ophthalmology experts, innovators, investors, and medtech leaders driving eye care advancements
OBJECTIVE
Drive awareness, registrations, ROI, engagement and insights for sustained growth
SERVICES
KEY STRATEGY
- Full-funnel digital campaigns across 11 channels and 6 campaigns
- Persona-based targeting and geographic segmentation
- Funnel optimisation and live conversion tracking
- Broad global outreach with strong engagement from key European and US markets
- Push notifications and e-calendar submissions for extended delegate and sponsor reach
