Heard it through the grapevine - blog
FAQ: Maximizing Mid-Tier Healthcare Members
FAQ: How do we attract younger healthcare professionals to our Congress? Engaging mid-tier healthcare professionals for optimal outcomes To attract early-career researchers to Congress, associations need messaging that speaks to career growth, networking, mentorship, and affordable registration. Personalized content, testimonials, and targeted digital campaigns are more effective than generic promotions
FAQ: Reviving Lapsed Event Attendance
FAQ: How do we win back delegates who haven’t attended our Congress since the pandemic? Strategies for lapsed event attendance To win back lapsed event delegates, associations need more than email campaigns. Personalized messaging, updated programme highlights, exclusive incentives, and remarketing across Google and LinkedIn are proven ways to re-engage
FAQ: Implementing an Association AI Governance Framework
FAQ: How can our association implement a secure AI safety checklist without risking member data? Understanding the Association AI Governance Framework Many associations are caught between the pressure to innovate with generative AI and the valid fear of exposing sensitive member records or violating data privacy regulations. Rushing into AI
FAQ: Modernizing Association Sponsorship Packages
FAQ: How can our associations drive year-round corporate sponsorship? Understanding the Benefits of Association Sponsorship Packages Traditional corporate sponsorship packages that rely entirely on static logo placements or basic physical booth space are failing to meet the ROI pressures of various partners. Industry sponsors and exhibitors demand direct, measurable engagement
FAQ: Overcoming Plateaued Event Attendance
FAQ: Why is our association’s annual Congress registrations plateauing? Many associations experience a plateau because they rely heavily on their historical CRM database, leading to audience saturation. While past delegates are likely to return, true growth requires reaching net-new international professionals, researchers, and clinicians who are unfamiliar with your brand.
Email Tracking Rules in France and Italy are changing: What B2B Marketers Need to Know
The short answer: Email tracking rules in France and Italy are changing in 2026. The key deadlines are 14 July 2026 for France and 28 October 2026 for Italy. The changes affect how organisations use tracking technologies to identify whether an individual recipient has opened or interacted with an email. For B2B marketers and event
Multi-year marketing turns a one-off success into a pattern of growth
Strong, well-planned campaigns can absolutely deliver excellent results for a single edition. Many of our partners first come to Kabloom for exactly that: a focused push to grow registrations, abstracts or sponsorship for an upcoming event. Our case studies consistently demonstrate that a multi-year marketing approach replaces short-term goals with long-term growth. By combining business intelligence, audience insight, and performance-led
How digital marketing mitigates risk and turns uncertainty into predictable growth
2026 is set to be a demanding year for associations. As managing director of Kabloom Agency (Elluria Breytenbach), I speak with association leaders who are feeling the strain of longer decision cycles, tighter budgets and rising expectations for every conference. Yet, across regions and sectors, one pattern is clear to Kabloom: when digital marketing is strategic, consistent and data-driven, it
Inside Kabloom: Who We Are and How We Help Associations Grow
Kabloom Agency is a purpose-built marketing partner for leading associations. Founded with the mission to deliver measurable growth and meaningful engagement, Kabloom combines breakthrough creativity, data intelligence and technology to connect, convert and retain members at every stage of their journey. Association-Focused, Results-Driven Association Expertise: Kabloom helps associations reposition their brand,
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 The Asia-Pacific League of Associations for Rheumatology (APLAR) 2025 Congress, held in Fukuoka, Japan, in September, achieved its highest registration and abstract submission numbers to date. At the heart of this success was Kabloom, a long-term strategic partner
Why smarter video ads matter: using in-banner video (IBV) to boost engagement and ROI
Video remains one of the most powerful tools in digital marketing. Yet for many associations and B2B event marketers premium video placements have often been out of reach either too expensive or too complex to manage. That is changing with the resurgence of in-banner video (IBV) IBV isn’t new but
Social media’s shift: from trends to meaning, and what it means for creators
Social media is growing up. In just a few months, platforms like Meta, YouTube and LinkedIn have rolled out updates that change how people create and consume content. Reels are now at the heart of Meta’s strategy, YouTube dropped its Trending page in favour of personalised feeds and LinkedIn is giving
