Analytics and Reporting
Our data-led insights lead to +25% growth
Continual monitoring and optimisation result in directly increasing registration, brand awareness and event interaction across channels.
Drawing on several measurement metrics, we are able to make the best marketing decisions at each milestone leading up to an event.
What drives performance?
Kabloom’s succesful digital results rely not only our insights after decades of experience, but also on verifiable facts produced by analytics and reporting.
Conversion Rate Optimization (CRO) is the continual process of optimising between, and within, all advertising channels in order to improve the relevance of website visitors. This increases the number of abstracts/ submissions and registrations while simultaneously decreasing advertising costs.
How does data help?
- We can make educated predictions on event performance in the early stages
- Web traffic and paper submissions correlate to estimating future registrations
- Website behaviour provides invaluable insights into delegate interest in the programme and speakers
- We can observe which countries and/or regions are interacting most actively
Accurate data and reporting saves money
- Intelligent spending to reach niche audience
- Drive relevant leads that convert to minimise wastage
- Identify channels and platforms driving KPIs and optimise these accordingly
- Feedback on audience likes/dislikes to alter programme
- Attracts sponsors with emperical data and hard facts
- Accurate reporting for current recommendations and future optimisation
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Find out more about a multiple channel approach when it comes to digital advertising and the factors involved.
Find out how cost-effective advertising can work for you
CASE STUDY
DIGITAL MARKETING CAMPAIGN GENERATES OVER 1.4X RETURNS ON CAMPAIGN COST
Organiser
British Society for Haematology (BSH)
Target audience
Professionals in the field of haematology
Objective
Digital marketing campaign for driving congress registrations
Services
- Digital marketing
- Ad design and creation
- E-mailers
contribution to
registration
clicks on ads to congress website
digital ads
impressions
web traffic from virtual campaign
