Digital advertising campaign contributes to 50% of total registrations for leading medical congress
case study
How digital advertising drove a 50% rise in congress registrations
A leading medical congress in hepatology needed to reach a highly relevant audience of healthcare professionals across a range of online channels, with a focus on abstract submissions and registrations.
What we did
Kabloom ran a targeted digital advertising campaign across several online marketing channels, aimed at the hepatology professionals most likely to submit and register.
The results
The campaign contributed 288 registration conversions, people who registered after interacting with the campaign. That is 50% of total registrations, through digital advertising alone. The ads delivered 468,419 impressions and 4,533 clicks to the website.
Why it worked
Counting conversions rather than clicks showed the real contribution: half of all registrations came through the ads.
FAQ
What counts as a registration conversion in digital marketing?
A person who registers after interacting with a campaign. Kabloom tracks this anonymously from the ad to the registration system. For one hepatology congress, ads produced 288 conversions, 50% of all registrations.
How does Kabloom charge for association digital marketing?
Kabloom charges fixed fees, not hourly rates, and bills media at cost with no markup. Many agencies add a fee on media buying; we don’t, so more of your budget goes into reaching the people who will register.
Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.
A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. Once the abstract submissions closed, the focus shifted to driving early and late registrations for the in-person attendance and regular registrations for the virtual participants.
website traffic
registrations
registrations
Key outcomes from the digital advertising campaign for the congress:
- The campaign contributed to 288 event registration conversions; this is people who registered after interacting with the campaign. That’s 50% of total registrations through advertising on digital platforms only.
- The ads obtained 468,419 impressions and 4,533 clicks (visits to the website).
