Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year
case study
Case summary: 86% more visits to a sponsor’s symposium
A sponsor at a large virtual medical congress wanted more regional and global attendance at its symposium.
What we did
Kabloom launched the campaign, designed the landing page and ran digital ads with remarketing. Clear messaging aimed at the right audience built awareness of the symposium and drove visitors to its content before, during and after the event. Learn more about sponsor activation.
The results
Visits to the symposium grew 86% compared with the previous year, and the sponsor rose from the fourth most attended symposium in 2020 to the second in 2021.
Why it worked
Targeting the right healthcare professionals, with a landing page built for the symposium, brought them to the session.
FAQ
How can a sponsor improve its symposium ranking at a congress?
Reach delegates directly with targeted ads and a dedicated landing page. Kabloom’s campaign grew symposium visits by 86% and moved one sponsor from fourth to second most attended.
How does Kabloom charge for association digital marketing?
Kabloom charges fixed fees, not hourly rates, and bills media at cost with no markup. Many agencies add a fee on media buying; we don’t, so more of your budget goes into reaching the people who will register.
Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.
By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event.
The campaigns are focused on creating high visibility and generating new leads in order to bolster symposium attendance and virtual booth visits during an online event.
Building on the previous edition, digital brought an 86% growth in visits to the symposia compared to the previous year. This was made possible through clear messaging, targeting the right audience and sparking interest in the content.
During the online congress the sponsor increased its ranking from the 4th most attended symposia in 2020 to the 2nd most attended symposium in 2021.
Organizer
Participating sponsor of large virtual medical congress
Target Audience
Healthcare professionals
Objective
To increase regional and global attendance for the virtual event
Services
- Campaign launch
- Landing page design
- Digital Ads
- Remarketing
How the sponsor increased awareness and visits to the dedicated sponsor page through a targeted digital ad campaign:
- Innovative digital tools that reach a niche target audience before, during, and after the event
- Developing a sound strategy and clear e-commerce principles and activities with optimized web design and content layout
- Historic learnings from previous editions allow for even further optimized targeting and audience strategies and increased ROI
- Having the know-how to spark audience attention
See how we rank as a Top Digital Marketing Agency on DesignRush.
