CASE STUDY
27
%
Attendance growth over previous edition
35
%
Registration contribution from digital advertising
37
%
Total website traffic
1.4
M
Digital ad impressions + 27.3K clicks
RETURNING TO GROWTH – LAUNCH IMPACT
Targeted digital advertising helped PCBC 2026 achieve 27% attendance growth from previous year
AUDIENCE
Residential building professionals, from builders and developers to suppliers and senior decision-makers.
OBJECTIVE
Regrow conference attendance by reaching high value building industry audiences and converting awareness into registrations.
SERVICES
KEY STRATEGY
- Conducted persona research across professions and seniority levels to sharpen audience targeting
- Built early awareness and remarketing audiences, including geo-targeting around key industry events
- Used A/B testing to refine messaging and match high- performing creative with relevant audiences
- Promoted key speakers and programme highlights to showcase innovation, insights and reasons to attend
- Promoted programme highlights, speakers and event value to strengthen reasons to attend
