CASE STUDY
57
%
Contribution to registrations
44
%
Convention website traffic
3.1
M+
Digital advertising impressions across multiple platforms
6.3
K
Digital ad clicks
THE POWER BEHIND PARTICIPATION
Targeted digital marketing secures more than 1 in 2 NCTE 2025 registration conversions
AUDIENCE
Educators, administrators and decision-makers across the USA
OBJECTIVE
Drive registrations, boost website traffic and enhance audience engagement for the NCTE 2025 Convention
SERVICES
KEY STRATEGY
- Implemented responsive Google ads to dynamically match messaging with user intent
- Activated high-profile keynote speaker ads to build anticipation and convert audience interest into registrations
- Tailored creative by platform using persona-based targeting strategies
- Continuously optimised assets to scale top performers while maintaining message relevance over time
