CASE STUDY
0
X
Return on digital marketing investment
0
%
Registrations supported by paid activities
0
%
Website traffic generated by digital advertising
M+
Digital advertising impressions across channel
RESULTS DRIVEN
Strategic audience activation drives a 6.8x return for 14WCC
AUDIENCE
Global chamber leaders, trade experts, business representatives, and policymakers
OBJECTIVE
Increase reach, registrations, and contribution to congress revenue through targeted digital advertising, segmented email marketing, and performance-led optimisation
SERVICES
KEY STRATEGY
- Audience segments built around role, region, and conversion intent
- Campaign phases structured around milestones to maintain momentum
- Increased mid-campaign investment to maximise reach during high-value decision across channels
- Ongoing creative and message testing to strengthen efficiency and lift registration performance
