CASE STUDY
0
%
Contribution towards registrations (Double the impact vs. previous edition)
0
%
Website traffic from digital marketing
0
%
Emailer open rate. More than double industry standard
M
Digital advertising impressions across channel
DOUBLING IMPACT AND RESULTS
1 in 3 registrations for APDW 2025 generated from digital marketing
AUDIENCE
Medical professionals across Asia-Pacific with a focus on gastroenterology, hepatology and digestive health.
OBJECTIVE
Boost abstract submissions and registrations through a targeted, data-driven digital marketing campaign focused on reach, engagement and conversion across regional audiences
SERVICES
KEY STRATEGY
- Prioritised high-potential regions to focus campaign efforts
- Employed an integrated multi-channel approach across digital platforms
- Developed messaging tailored to audience segments for stronger resonance
- Maintained consistent engagement through targeted email campaigns
