CASE STUDY
0
%
Contribution towards total registrations
0
%
Website traffic from digital marketing
0
%
Average emailer open rate
M
Total impressions across multiple platforms
MULTILINGUAL CONVERSION STRATEGY
Localised creative and regional targeting powered performance for FIGO 2025
AUDIENCE
Women’s health and obstetrics professionals and public health experts across Africa, LATAM and Canada
OBJECTIVE
Geo-targeted campaign to drive awareness and conversions across African markets and re-engage the LATAM audience
SERVICES
KEY STRATEGY
- Led localisation of core collateral in three languages to boost message alignment and engagement in key markets
- Applied geo-targeting and persona-based segmentation across LATAM, Canada and Francophone Africa
- Designed emailers and sponsor blasts to drive abstract submissions and registrations
- Onsite support with daily emailers, push notifications and sponsor activation
- Activated a 33% media spend increase in the final phase, generating 98 additional registrations - nearly offsetting the full campaign cost
