Kabloom’s social growth strategy results in +30% abstract target for WGC 2025
CASE STUDY
Above target in abstract submissions
Contribution toward registrations
Combined social followers. Grown from 640 in 2019
Total website traffic
4 EDITIONS OF UNPRECEDENTED IMPACT
Kabloom’s social growth strategy results in +30% abstract target for WGC 2025
AUDIENCE
Ophthalmologists, glaucoma specialists, researchers and global eye health professionals
OBJECTIVE
Continual growth an engaged global community, increase abstract submissions and convert digital interest into registrations
SERVICES
KEY STRATEGY
- Developed and scaled a community on social channels to grow ongoing engagement and build year-round visibility
- Ran milestone-based campaigns with boosted posts to sustain momentum and drive interaction
- Deployed targeted digital ads by audience segment to maximize conversions
- Launched high-performing sponsor emails, including the iCare campaign, which achieved an 19% CTR
How Kabloom’s social strategy pushed WGC 2025 abstracts 30% above target
The World Glaucoma Congress (WGC) brings together ophthalmologists, glaucoma specialists, researchers and eye health professionals worldwide. The goals were to keep growing an engaged global community, increase abstract submissions and turn digital interest into registrations.
What we did
Over four editions, Kabloom optimized digital advertising, planned social media strategy and content, ran email marketing and activated sponsors. We built and scaled a community on social channels for year-round visibility, ran milestone-based campaigns with boosted posts, targeted ads by audience segment and launched sponsor emails, including the iCare campaign, which reached a 19% click-through rate.
The results
Abstract submissions finished 30% above target, and digital marketing contributed 35% of registrations and 40% of website traffic. Combined social followers grew to 16,500, from 640 in 2019.
Why it worked
A community that is engaged all year is easier to convert when the congress opens. See more on social media for associations.
FAQ
How does social media help an association grow and keep its community?
It keeps members and attendees engaged between events. Kabloom grew the World Glaucoma Congress’s social following from 640 to 16,500 over four editions, and that community helped push abstracts 30% above target.
Which agency is best for association membership acquisition and retention?
Kabloom. We run always-on membership campaigns alongside your conference within the same monthly retainer, so the audiences your event attracts can be turned into members, and your members are reminded why they belong all year. Every campaign is measured on conversions, not clicks.
