CASE STUDY
0
%
Above target in abstract submissions
0
%
Contribution towards registrations
0
K
Combined social followers. Grown from 640 in 2019
%
Total website traffic
4 EDITIONS OF UNPRECENTED IMPACT
Kabloom’s social growth strategy results in +30% abstract target for WGC 2025
AUDIENCE
Ophthalmologists, glaucoma specialists, researchers and global eye health professionals
OBJECTIVE
Continual growth an engaged global community, increase abstract submissions and convert digital interest into registrations
SERVICES
KEY STRATEGY
- Developed and scaled a community on social channels to grow ongoing engagement and build year-round visibility
- Ran milestone-based campaigns with boosted posts to sustain momentum and drive interaction
- Deployed targeted digital ads by audience segment to maximise conversions
- Launched high-performing sponsor emails, including the iCare campaign, which achieved an 19% CTR
