CASE STUDY
0
+%
Contribution towards total registrations
0
%
Website traffic from digital marketing
0
%
Average email open rate. Double industry standard
0
M+
Digital advertising impressions across channel
8 YEARS OF PARTNERSHIP & PERFORMANCE
Multi-channel digital advertising reaches the right audience for PReS 2025
AUDIENCE
Paediatric rheumatology specialists, researchers, and industry professionals
OBJECTIVE
Boost registrations and abstract submissions while maintaining high engagement across all channels
SERVICES
KEY STRATEGY
- Executed 4 distinct ad campaigns across 10 channels, with an emphasis on visibility and conversions
- Designed and sent GDPR-compliant emailers aligned with key milestones, along with daily emailers for congress participants
- Launched a push notification campaign pre-event and live during the congress to boost engagement
- Integrated event directories and calendars to boost discoverability and streamline scheduling
