Driving Growth: APLAR 2024 Abstract Submissions Exceed Target by 42%
Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.
In February 2024, Kabloom launched a strategic digital marketing campaign to drive abstract submissions and registrations for the 26th Asia-Pacific League of Associations for Rheumatology (APLAR) Congress in Singapore, held from 21 to 25 August. With a targeted, multichannel approach and persona-based segmentation, the campaign exceeded the abstract submission goal by 42%, generating 1,425 submissions. Kabloom’s efforts were instrumental in converting 63% of these abstract submission clicks into sales-qualified leads.
The campaign also contributed to a 32% increase in registrations, reaching 1,925 participants, supported by optimised advertising channels and a comprehensive email database of propriety contacts. Kabloom’s strategy successfully positioned APLAR 2024 for record engagement and an impressive turnout.
Organiser
Asia-Pacific League of Associations for Rheumatology Congress
Target audience
Rheumatology practitioners. researchers, nurses, allied health professionals , pharmaceutical professionals
Objective
Drive abstract submissions and registrations for physical participation
Services provided
Key strategy:
- Implement a comprehensive multi-channel approach utilising multiple distinct advertising channels to maximise reach
- Tailor marketing efforts through detailed persona segmentation for targeted messaging
- Conduct A/B testing on email subject lines, content, and design
- Drive website traffic aimed at converting visitors into abstract submissions and event registrations
case study
