Delivering record-breaking attendance at EAHAD 2021
case study
Case summary: record attendance for EAHAD 2021
With world travel uncertain, the European Association for Haemophilia and Allied Disorders (EAHAD) made its 2021 congress fully virtual. Having worked on several in-person editions, Kabloom built a strategy to attract audiences to the new online format.
What we did
The campaign expanded the audience beyond EAHAD’s existing delegate pool through several online channels. Kabloom ran digital strategy, website audit and optimization, data capture, email marketing, social media management and digital advertising with remarketing.
The results
EAHAD 2021 received a record number of attendees, from more than 100 countries.
Why it worked
A virtual congress removes travel barriers. Reaching beyond the usual delegate pool turned that into record attendance.
FAQ
Can a virtual congress grow attendance?
Yes, if marketing reaches beyond the usual delegates. For EAHAD 2021, Kabloom combined advertising, email and social media to bring a record number of attendees from more than 100 countries.
How can an association grow membership with digital marketing?
Start with the audience your conference already reaches. Kabloom builds personas from event and campaign data, then runs year-round campaigns that move those professionals from attending to joining. Because we track every conversion, you can see which channels bring in new members and where to spend next.
Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024.
Given the uncertainty in world travel, the European Association for Haemophilia and Allied Disorders (EAHAD) decided to host a fully virtual edition of their annual scientific congress for 2021. Having previously worked on several in-person events, Kabloom developed a targeted strategy designed to attract audiences to the new online format.
The marketing campaign focused on further expanding the relevant target audience beyond its current delegate pool by utilizing several online marketing channels to boost exposure.
With the combination of specialized advertising, email marketing and social media, EAHAD 2021 received a record number of attendees from over 100 countries.
last in-person event
than last year
than last congress
than last year
Organizer
European Association for Haemophilia and Allied Disorders (EAHAD)
Target Audience
Healthcare professionals
Objective
Growth performance for EAHAD 2021
Services
• Digital strategy planning
• Website audit and optimization
• Data capture
• Emailer campaign
• Social media management
• Digital advertising and remarketing
The strategy developed by the team was to target a highly relevant audience over a variety of online marketing channels.
The targeted strategy was implemented by:
- Continuing to target previous attendees
- Boosting wider awareness of the congress to encourage abstracts submissions and registrations from potential audience members outside Europe
- Deploying a live and post-congress advertising and social campaign, which not only ensured the engagement of registered participants, but also reminded potential attendees to register in order to access the recorded sessions
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