CASE STUDY
0
%
Open rate for promotional emailers. More than double the industry rate.
0
%
Increase of registrations compared to 2024
0
%
Website traffic from digital marketing
0
M+
Digital advertising impressions
Data-driven success
8 years in, Kabloom powers record-breaking APLAR 2025 with 34% YOY growth
AUDIENCE
Rheumatology practitioners. researchers, nurses, allied health professionals, pharmaceutical professionals
OBJECTIVE
Use momentum from previous events to boost registrations, grow global reach and deliver high-impact results with strong ROI.
SERVICES
- YOY optimisation of omni-channel digital advertising
- Geo-targeting and persona development
- E-mailer campaign
- Social media campaign, including onsite activation
KEY STRATEGY
- 8th edition marketing strategy based on insights from previous years
- Increase abstract submission compared to previous years
- Geo-targeted and persona-based campaigns focused on key APAC regions.
- High-impact e-mail marketing to GDPR contacts with 44% open rate
- Integrated social media and onsite engagement, including daily e-mailers during the Congress
