We explore the most commonly held misconceptions regarding event marketing and provide some hard facts.
FACT: On average, only 40 additional delegates will cover the costs needed to pay for Kabloom’s digital marketing. Our track record shows that we always cover costs and provide 10-20% growth – so digital pays for itself and you make a profit.
FACT: Kabloom supports your internal team by providing access to specialised services such as Pay Per Click and social media advertising. By utilising tried and tested e-commerce techniques, we grow conference attendance.
FACT: Your audience is spending an average of 6.5 hours on the internet per day, 35% of which is spent on social media. Facebook has 2.2 billion users, and the average age is 40! Your audience is waiting for you there and we can access them.
FACT: Potential delegates use digital and online platforms for finding conferences and congresses – Kabloom accesses them through e-commerce techniques, our global cookie pool and a strong e-mailer platform – our platform offers a 20-30% open rate which is well over the industry average.
FACT: As more conference options become available worldwide, the same people will not necessarily attend year on year. Kabloom increases the potential attendee pool exponentially, as well as retaining previous delegates.
A thought-leadership piece written by the CEO of Kabloom, Richard Torriani.
Updated on May 27th, 2024
See how we rank as a Top Digital Marketing Agency on DesignRush.
Written by the CEO of Kabloom, Richard Torriani. Updated on December 4th, 2024.The National Council…
Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.The European Society…
The Non-Profit Digital TransformationIn today’s fast-paced, digitally driven world, non-profit organizations are grappling with the…
Written by the CEO of Kabloom, Richard Torriani. Updated on November 12th, 2024.As our first…
Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.Kabloom spearheaded a…
Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.In February 2024,…