Case study

Abstract target surpassed by 50% and half of total registrations driven by digital marketing

case study

Abstract target surpassed by 50% and half of total registrations driven by digital marketing

Kabloom has partnered with MCI Suisse and the International Conference on Prevention & Infection Control (ICPIC) for over 4 editions.  By leveraging innovative marketing strategies and drawing from prior event experiences, the campaign surpassed the initial abstract submission target by an impressive 50% and substantially contributed to more than half of the registrations. 

48 %
Contribution to total abstracts​
52 %
Contribution to total registrations​
3 Million
Ads seen by target audience
63 %
Contribution to website leads
45 %
Average email open rate

Organiser

MCI Suisse SA 

Association

International Conference on Prevention & Infection Control​

Target Audience

Healthcare professionals, scholars, nursing staff, and aspiring professionals engaged in infection control, antimicrobial resistance, and environmental surface hygiene management experts.

Objectives

  • Drive abstract submissions and registrations. ​
  • Engage a global audience for diverse participation.
  • Activate a segmented campaign to enhance physical attendance.
  • Boost participation, especially among French-speaking nurses.

Services provided

  • Website optimization ​
  • E-mailer campaigns ​
  • Social media management​
  • Digital advertising and remarketing​
  • Campaign optimization  and reporting ​

The omni-channel digital marketing approach included:

  • Persona identification and targeting achieved increased ad views that led to conversions through a comprehensive cross-channel strategy.
  • Customised marketing messaging that engaged with specific audience segments.
  • Targeted ads during the abstract and registration phases of the marketing campaign, with a primary focus on increasing physical attendance.
  • Social media management which included strategy development, setting up and refreshing of social media accounts, and content creation for Facebook and Twitter.
  • The ongoing editions over several years and the approach to promoting ICPIC 2023, ultimately contributed to the event’s overall success.

See how we rank as a Top Digital Marketing Agency on DesignRush.
Share

Recent Posts

PCMA CL24: Surpassing Targets, Reaching New Audiences, and Generating $900,000 ROAS

Working in close collaboration with the Professional Convention Management Association (PCMA) marketing team for their…

8 hours ago

Digital Advertising for Sustainability Success: World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25%

In alignment with Kabloom's commitment to sustainability, the agency partnered with the World Bank Group…

3 weeks ago

The Power of Personalization

In the ever-evolving landscape of digital marketing, event professionals are on a perpetual quest for…

2 months ago

Measuring the ROI of Digital Marketing for Trade Shows: A Guide to Maximize Your Investment

Event marketing at trade shows presents a prime opportunity to engage with potential clients, drive…

2 months ago

Navigating Digital Marketing Landscapes: A Blueprint for Association Success

Associations today face a multifaceted challenge: generating substantial revenue amidst declining memberships and the need…

3 months ago

Impact of AI: Adapting to LinkedIn’s Discontinuation of Lookalike Audiences

Introduction:As the digital marketing landscape continuously evolves, staying informed and adaptive is crucial for success.…

3 months ago