The surpassing of the target and success of the event were also achieved through:

• A strong collaboration with an engaged committee held to establish realistic target goals from the outset of the campaign, allowing for their priority to be planned into all aspects of the marketing campaign. ​

• A consistent communication strategy with dedicated personas and audiences in the regions using segmentation.​

• An effective email marketing strategy utilizing a substantial database for focused email campaigns contributed to over half of trackable registration conversions.​

• Reputation builder emailers specifically directed at industry leaders achieved extraordinary open rates of 88% and 92%, respectively, and promoted valuable content sharing within their communities.​

• Clear and open channels of communication between Kabloom and the client, allowing us to work harmoniously and expertly adapt the campaign as needed.

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