Case study

Abstract target surpassed by 50% and half of total registrations driven by digital marketing

case study

Abstract target surpassed by 50% and half of total registrations driven by digital marketing

Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.

Kabloom has partnered with MCI Suisse and the International Conference on Prevention & Infection Control (ICPIC) for over 4 editions.  By leveraging innovative marketing strategies and drawing from prior event experiences, the campaign surpassed the initial abstract submission target by an impressive 50% and substantially contributed to more than half of the registrations. 

48 %
Contribution to total abstracts​
52 %
Contribution to total registrations​
2.9 Million
Ads seen by target audience
63 %
Contribution to website leads
44.5 %
Average email open rate

Organiser

MCI Suisse SA 

Association

International Conference on Prevention & Infection Control​

Target Audience

Healthcare professionals, scholars, nursing staff, and aspiring professionals engaged in infection control, antimicrobial resistance, and environmental surface hygiene management experts.

Objectives

  • Drive abstract submissions and registrations. ​
  • Engage a global audience for diverse participation.
  • Activate a segmented campaign to enhance physical attendance.
  • Boost participation, especially among French-speaking nurses.

Services provided

  • Website optimization ​
  • E-mailer campaigns ​
  • Social media management​
  • Digital advertising and remarketing​
  • Campaign optimization  and reporting ​
The omni-channel digital marketing approach in surpassing abstract targets included:
  • Persona identification and targeting achieved increased ad views that led to conversions through a comprehensive cross-channel strategy.
  • Customised marketing messaging that engaged with specific audience segments.
  • Targeted ads during the abstract and registration phases of the marketing campaign, with a primary focus on increasing physical attendance.
  • Social media management which included strategy development, setting up and refreshing of social media accounts, and content creation for Facebook and Twitter.
  • The ongoing editions over several years and the approach to promoting ICPIC 2023, ultimately contributed to the event’s overall success.

 

See how we rank as a Top Digital Marketing Agency on DesignRush.

 

Share

Recent Posts

Boosting Engagement for the Insolvency Summit: A Case Study in Strategic Digital Marketing

The achievements of Kabloom in promoting the Insolvency Summit provide an exemplary model for leveraging…

5 days ago

The AI Content Conundrum: Balancing Efficiency and Authenticity in Content Marketing

Artificial intelligence has swept through the content marketing landscape like a technological tsunami, promising unprecedented…

2 weeks ago

Digital marketing delivers 30% of registrations and drives a 15% increase for NCTE 2024

Written by the CEO of Kabloom, Richard Torriani. Updated on December 4th, 2024.The National Council…

1 month ago

Record-breaking results: Kabloom drives 35% registrations, 25% abstracts for ESCRS 2024

Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.The European Society…

2 months ago

Embracing Digital Strategies to Drive Non-Profit Membership Growth and Event Participation

The Non-Profit Digital TransformationIn today’s fast-paced, digitally driven world, non-profit organizations are grappling with the…

2 months ago

Eurosoil: Transforming a physical event into a virtual success with strategic digital marketing

Written by the CEO of Kabloom, Richard Torriani. Updated on November 12th, 2024.As our first…

2 months ago