Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.

A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. Once the abstract submissions closed, the focus shifted to driving early and late registrations for the in-person attendance and regular registrations for the virtual participants.