case study
Digital advertising campaign contributes to 50% of total registrations for leading medical congress
Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.
A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. Once the abstract submissions closed, the focus shifted to driving early and late registrations for the in-person attendance and regular registrations for the virtual participants.
57
%
of total
website traffic
website traffic
288
trackable
registrations
registrations
50.3
%
of total
registrations
registrations
Organiser
Leading medical congress
Target Audience
Healthcare professionals in the field of Hepatology
Objective
Targeted a highly relevant audience across a variety of online marketing channels, focused on driving abstract submissions and registrations.
Services
Key outcomes from the digital advertising campaign for the congress:
- The campaign contributed to 288 event registration conversions; this is people who registered after interacting with the campaign. That’s 50% of total registrations through advertising on digital platforms only.
- The ads obtained 468,419 impressions and 4,533 clicks (visits to the website).
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