Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.

A leading global financial organisation approached Kabloom to assist in driving registrations for their annual conference on climate change. Due to the global COVID-19 pandemic, the decision was made to create  the first-ever virtual edition of the event in 2021. Our experience and track record in successfully transitioning digital advertising campaigns for physical events to virtual experiences meant that we were able to exceed the 2021 registration goal by 110%.

Based on the success of the 2021 campaign, we were asked to continue work for the 2022 conference and once again exceeded the registration target, this time by 145%. This continued growth demonstrates the benefits of sustained yearly digital marketing and advertising, as it enables us to use historical audience data, personas, and long-term keyword analysis to optimise and lower the client’s cost per conversion for future campaigns.