case study
The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020.
With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled out in early June 2020.
Organiser
26th European Paediatric Rheumatology Congress (PReS 2020)
Target Audience
Professionals in the field of rheumatology
Objective
Digital marketing campaign for transformation of e-congress
Services
The new strategy was deployed over a period of 32 weeks, and was able to:
In the end, the campaign was able to deliver strong results surpassing delegate targets.
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