Digital marketing campaign boosts registrations for WBC 2020 Virtual
The World Biomaterials Congress was meant to take place in May 2020. However, due to the COVID-19 pandemic, the decision was made to transform the physical congress into WBC 2020 Virtual which took place online in December 2020.
The digital marketing strategy that was already in motion had to be reworked for the virtual event, and the team got to action quickly.