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Record-breaking attendance: Kabloom’s proprietary database helped ESPEN exceed target by 20%

 

Kabloom spearheaded a digital marketing campaign aimed at maximising registrations for the 46th ESPEN Congress on Clinical Nutrition & Metabolism in Milan, Italy, leading to exceptional results. The campaign exceeded expectations, achieving record-breaking attendance with a 20% increase over the target of 4,000 in-person participants.

For the first time, Kabloom integrated its proprietary database of contacts into ESPEN’s marketing efforts. Analysis revealed that at least a quarter registrants originated from this list, underscoring Kabloom’s substantial impact on attendance. Additionally  direct conversions through email marked a 175% increase from the previous year.

This strategic approach significantly contributed to ESPEN 2024’s record-breaking turnout and demonstrated Kabloom’s powerful role in driving participant growth.

Organiser
European Society for Clinical Nutrition and Metabolism (ESPEN)​

Target audience

Physicians, dietitians, pharmacists, nutritionists, scientists and nurses 

Objective

Boost abstract submissions and registrations​

Services provided

Key strategy:

  • Database integration of Kabloom proprietary contacts to increase awareness
  • Kabloom database boosted email-driven conversions by 175% compared to the previous year
  • At least 1,000+ registrants were identified from within the expanded list
  • Multi-channel targeted digital approach and detailed audience segmentation

See how we rank as a Top Digital Marketing Agency on DesignRush

case study

50 %
Total contribution to abstract submissions
30 %
Total contribution to registrations
45 %
Average email open rate
4.2 M
Digital advertising impressions