To promote and drive registrations and abstract submissions for the congress, Kabloom deployed a holistic digital marketing campaign over the course of eight months.

After producing a digital marketing strategy based on key learnings from previous editions and other events in related fields, the Kabloom marketing team:

• Targeted a relevant global audience across online platforms and channels.
• Boosted awareness through digital ads across search and social media.

• Rolled out an e-mailer campaign promoting the congress to encourage website traffic and database growth.
  

The digital marketing campaign was directly responsible for nearly half of the registrations to the congress. In this case, digital marketing covered its own cost more than four times over.

See how we rank as a Top Digital Marketing Agency on DesignRush.