Working in close collaboration with the Professional Convention Management Association (PCMA) marketing team for their annual Convening Leaders Conference CL24, Kabloom played a pivotal role in surpassing registration goals. By leveraging Kabloom’s proprietary data pool of targeted potential delegates, the advertising campaign achieved significant reach and impact by driving over 350,000 visitors to the website. Through continuous optimization and robust tracking mechanisms, the digital advertising efforts led to a remarkable 20% of registrations and a $900,000 Return on Investment.
Organiser
Professional Convention Management Association (PCMA)
Target audience
Event organizers, event planners, and professionals in the event’s industry
Objective
Services provided
case study
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