Case study

Digital marketing delivers 30% of registrations and drives a 15% increase for NCTE 2024

Digital marketing delivers 30% of registrations and drives a 15% increase for NCTE 2024

Written by the CEO of Kabloom, Richard Torriani. Updated on December 4th, 2024.

The National Council of Teachers of English (NCTE) Annual Convention is a landmark event in the education sector, bringing together educators, thought leaders, and innovators to exchange insights and advance teaching practices.

For the 2024 event, Kabloom Digital Agency orchestrated a results-driven digital marketing campaign designed to maximize visibility, engagement, and attendee conversions.

By deploying precision-targeted strategies and leveraging analytics-driven insights, Kabloom’s efforts accounted for 30% of total registrations, marking a 15% increase in attendance from the previous year. The campaign also delivered a substantial ROI of $702,073+, showcasing the power of strategic digital advertising in driving registration revenue.

Organiser

National Council of Teachers of English

Target audience

Educators, administrators, and decision-makers across the USA

Objective

Drive registrations, boost website traffic, and enhance audience engagement for the NCTE 2024 Convention

Services provided

Key strategy:

  • Implement a multi-channel approach utilizing Google, Meta, LinkedIn, and Bing for precision targeting
  • Tailor marketing efforts using detailed persona segmentation for personalized messaging​
  • Refresh and optimize campaign visuals to maintain audience engagement throughout the campaign lifecycle.
  • Apply data-driven insights to refine overall campaign performance and ensure maximum impact.
See how we rank as a Top Digital Marketing Agency on DesignRush

case study

Digital marketing contribution to registrations
0 %
Increase of registrations compared to 2023
0 %
Digital advertising impressions
0 M+
Engagement rate
0 %

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