Twitter Growth and Broadened Community Engagement was achieved through:

• 9-month ongoing holistic digital marketing activations, which ensured audiences were reached across multiple online channels, all tailored to nurture leads to convert within their most preferred platforms
• Micro-targeting social media advertising and organic messaging targeted in parallel to audience interests, connections and personas
• Tapping into unique audience values: This was achieved through closely monitoring audience interactions, which in-turn guided messaging styles and topical focus
• Leveraging organizer communities and connections: Kabloom was able to broaden reach of content organically using the established networks of DOHaD after undergoing in-depth research into client’s historic engagements and second-tier connections