Kabloom Boosts ABA TECHSHOW 2025 Revenue by 30% and Converts 1 in 4 Registrations

For the 2025 edition of 40 Years ABA TECHSHOW, Kabloom partnered with the American Bar Association to deliver a high-performing digital advertising campaign that went beyond event promotion, unlocking new revenue and long-term strategic opportunities. The campaign surpassed revenue targets, generating a 30% increase by strategically converting non-members into paying participants, with nearly 1 in 4 registrations coming directly from paid advertising. Kabloom’s targeted approach expanded the audience beyond the existing database, utilising A/B testing to optimise messaging and drive engagement. The ads, designed to create brand awareness and urgency, boosted website traffic by 70%, ensuring that potential attendees were effectively reached and converted.

By focusing on high-value conversions and driving traffic, Kabloom demonstrated how targeted digital advertising, combined with a deep understanding of the audience and delivering the right message at the right time, can fuel both short-term and long-term membership growth for associations and their industries.