Written by the CEO of Kabloom, Richard Torriani. Updated on July 9th, 2024.

Working closely with the Professional Convention Management Association (PCMA) for their annual Business Events Industry Week (BEIW), Kabloom played a crucial role in the campaign’s success. The BEIW campaign generated 1.1 million impressions and nearly 6,000 social media engagements, reaching over 55,000 potential delegates and driving 6,000 visitors to the event website. By targeting four distinct niche audiences and utilizing Kabloom’s unique database of potential delegates, the campaign significantly boosted interest and engagement for an event that typically sees 500 attendees.

A key element of this strategy was differentiating between existing and prospective audience personas, both for attendees and event suppliers. Each advertisement set was meticulously designed to appeal to these distinct groups. Despite a tight timeline of under six weeks and the challenge of targeting multiple audience segments, the campaign successfully broadened the event’s reach, boosted website traffic, and increased engagement, marking a notable success.