Contrary to widespread belief, social media has evolved beyond just networking platforms and has become a cost-effective and impactful channel for creating brand trust and return on investment.

Kabloom hones its archive of industry and audience insights to align with the needs and values of its clients’ communities. We’ve grown social communities by 880% after just 11 months through tried-and-tested content and promotions.

Why do I need an engaged social media community?

Studies have shown that over 75% of customers use social media to influence their purchasing decisions. Furthermore, during 2020, more than 1.3 million new users joined the virtual world every day.

Through ongoing, tailored engagements and communication, your increased audience input adds value, creating a sense of trust and encouraging a commitment to join your event or conference at a very low conversion cost.

Playing the long (effective) game

Growing your social media community from a few hundred followers to thousands is no small feat and requires insight, patience, and ongoing changes in your content strategy. Let us ensure the quality and growth of your online community through:

• An in-depth understanding of your target audiences and aligning across their ever-changing values and interests
• Consistent interaction and ongoing strategic promotions across the appropriate channels
• Spotlighting the various activities and optimizing the reach of important information
• Constant monitoring and re-evaluation of your content strategy based on audience response
• Collaboration with committee members for high-level scientific content creation and engagement

THE BOTTOM LINE

44% of your potential followers are looking for brand information and reasons to trust your organization. Let us help you establish your social media presence and increase your reach and engagement by attracting individuals who share the same values for long-term success!

FAQ

1. How can a social media community help with delegate acquisition?

   An engaged social community drives brand trust, making potential delegates more likely to participate in your events. By consistently sharing valuable content and interacting with your audience, you create a sense of belonging and trust. This engagement ultimately leads to increased delegate acquisition as more members feel compelled to join your events.

2. What strategies are effective in building a strong social media community?

   Effective strategies include understanding your target audience, consistently interacting with them, and tailoring content to their interests and values. Regular promotions, strategic collaborations, and spotlighting key activities also help. Monitoring audience responses and adjusting strategies accordingly ensures ongoing growth and engagement, essential for a vibrant social media community.

3. How does a social media community enhance networking opportunities?

   A robust social community provides a platform for members to connect, share ideas, and collaborate. This networking can lead to valuable professional relationships and partnerships. By fostering these connections, your community becomes a hub for industry dialogue, enhancing the overall value and appeal of your association.

4. What role does brand trust play in growing a community on social media?

   Brand trust is crucial in attracting and retaining social media followers. When your community trusts your brand, they are more likely to engage with your content, participate in your events, and recommend your association to others. Building this trust involves consistent, transparent communication and delivering on your promises.

5. How can social media analytics improve delegate acquisition?

   Social media analytics provide insights into audience behavior and preferences, allowing you to tailor content and promotions effectively. By analyzing engagement metrics, you can identify what resonates with your community and adjust your strategy to enhance delegate acquisition. This data-driven approach ensures your efforts are targeted and impactful, maximizing your ROI.

A thought-leadership piece written by the CEO of Kabloom, Richard Torriani.

Updated on May 19th, 2024

See how we rank as a Top Digital Marketing Agency on DesignRush.