To promote and drive registrations for the congress and its associated community, the team ran a four-month marketing campaign from September to December 2020.

These were the strategies deployed:

• Targeting a relevant global audience across online platforms and channels
• Boosting awareness through digital ads across search and social media platforms
• Rolled out emailers promoting the congress to encourage website traffic and database growth

Through a well-formulated strategy, the campaign was directly responsible for over £60,000 in registration fees – double the cost to run the campaign.

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