Ongoing improvements based on past editions have allowed for ongoing conversion rate growth and revenues:

• Refined lead acquisition: Updates to KPI’s of the campaign arose from changes across channels in terms of how audiences are defined, as well as the allocated costs.
• Channel optimization: Audience segments are matched across channels based on past editions to ensure optimal outcomes and conversion rates.
• Cost per acquisition monitoring: Ad spend distribution is continuously re-evaluated to ensure maximum daily spend is allocated when audiences are most likely to make a decision, allowing for lowest cost per conversion and optimizes ROAS.