Sponsor boost: From 4th to 2nd most-attended symposium
CASE STUDY
More visits to the landing page
Ranked most-attended symposium, up from 4th in the previous edition
Ad impressions in under 4 weeks, maximizing visibility and engagement
DOUBLING SYMPOSIA ENGAGEMENT AND ATTENDANCE
Sponsor boost: From 4th to 2nd most-attended symposium
THE CHALLENGE
With multiple symposia competing for attendees, our sponsor needed to rise above the noise. Kabloom’s targeted digital strategy boosted awareness and engagement before, during and after the event, driving 200% growth in landing visits and moving the symposium from 4th to 2nd most-attended at the congress
THE AUDIENCE
Healthcare professionals attending a medical congress
OBJECTIVE
Drive maximum attendance to sponsored symposia during the congress by executing a high-impact digital campaign, directly targeting congress participants before the event to ensure they chose one symposium over others.
SERVICES
BENEFIT FROM OUR PACKAGE
- Innovative digital tools that help reach a niche target audience before, during and after the event
- Historic learnings from previous editions allow for even further optimized targeting, audience strategies and increased ROI
- Having the know-how to spark audience attention
How Kabloom made a sponsor’s symposium the congress’s second most attended
With several symposia competing for attendees at a medical congress, a sponsor needed its session to stand out. The goal was to drive maximum attendance by reaching congress participants before the event, so they chose this symposium over the others.
What we did
Kabloom ran multi-channel digital advertising, geo-targeted campaigns and continuous evaluation with reporting. A targeted digital strategy built awareness and engagement before, during and after the event, focused directly on congress participants.
The results
Visits to the symposium landing page grew 200%, and the symposium moved from fourth to second most attended at the congress. Ads delivered 1.5 million impressions in under four weeks.
Why it worked
Targeting only the people already at the congress meant every impression reached someone who could attend.
FAQ
How can a sponsor drive more attendance to its symposium at a medical congress?
Target the delegates directly before and during the event. Kabloom’s campaign for one sponsor grew landing page visits by 200% and moved its symposium from fourth to second most attended at the congress.
Does Kabloom take a commission on media spend?
No. Kabloom bills media at cost, with no markup or service charge on media buying. Our own fees are fixed and agreed up front, so you always know what goes to the platforms and what goes to the agency.
