CASE STUDY
43
%
Total contribution to registrations. +17% Above target
33
%
Above previous year in total registrations
44
%
Contribution towards abstracts. +21% Above target
16
M+
Digital advertising impressions
RECORD BREAKING GROWTH
Kabloom drives 33% YoY growth and 44% of abstracts for EPA 2025
AUDIENCE
Psychiatrists, mental health professionals involved in clinical practice, research, and policy across Europe.
OBJECTIVE
Maximise abstract submissions and event registrations, with an added focus on regional diversity and early-career
SERVICES
- Multi-channel digital advertising
- Email marketing (43% open rate vs. 18–22% industry avg.)
- Website traffic generation and conversion
- Social media activation
- Data-driven campaign optimisation
KEY STRATEGY
- Early campaign launch ensured consistent engagement from start to peak
- Geo-targeting boosted engagement in underrepresented regions
- Behavioural remarketing increased abstract and registration conversions
