Kabloom Agency | Cultivating event growth

CASE STUDY

50 %

1 in 2 registrations from digital marketing​

59 %

Contribution to abstract submissions (Congress beat abstract target by 25%)​

49 %

Website traffic​ from digital advertising​

45 %

Average email​ open rate (double industry standards)​

BREAKING RECORDS

A decade-long digital partnership powered record attendance and helped exceed the abstract target by 25% for ESPEN 2026​

AUDIENCE

Clinical nutrition and metabolism professionals, nurses, researchers, clinicians and healthcare specialists worldwide​

OBJECTIVE

Increase Congress registrations and abstract submissions while engaging ESPEN’s global community throughout the delegate journey​

SERVICES

  • Multi-channel digital advertising​
  • Email marketing and database activation​
  • Social media management​
  • Website creation and management ​
  • Campaign optimisation and performance reporting​
  • KEY STRATEGY

    • Integrated paid media, email, social and push notifications across the delegate journey​
    • Activated campaign phases aligned with abstract deadlines, registration milestones and programme highlights​
    • Tailored programme campaigns to scientific interests and priority audience segments​
    • Sustained engagement through organic social, milestone communications and onsite activity​
    Kabloom Agency | Cultivating event growth