Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.
In February 2024, Kabloom launched a strategic digital marketing campaign to drive abstract submissions and registrations for the 26th Asia-Pacific League of Associations for Rheumatology (APLAR) Congress in Singapore, held from 21 to 25 August. With a targeted, multichannel approach and persona-based segmentation, the campaign exceeded the abstract submission goal by 42%, generating 1,425 submissions. Kabloom’s efforts were instrumental in converting 63% of these abstract submission clicks into sales-qualified leads.
The campaign also contributed to a 32% increase in registrations, reaching 1,925 participants, supported by optimised advertising channels and a comprehensive email database of propriety contacts. Kabloom’s strategy successfully positioned APLAR 2024 for record engagement and an impressive turnout.
Organiser
Asia-Pacific League of Associations for Rheumatology Congress
Target audience
Rheumatology practitioners. researchers, nurses, allied health professionals , pharmaceutical professionals
Objective
Drive abstract submissions and registrations for physical participation
Services provided
Key strategy:
case study
The achievements of Kabloom in promoting the Insolvency Summit provide an exemplary model for leveraging…
Artificial intelligence has swept through the content marketing landscape like a technological tsunami, promising unprecedented…
Written by the CEO of Kabloom, Richard Torriani. Updated on December 4th, 2024.The National Council…
Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.The European Society…
The Non-Profit Digital TransformationIn today’s fast-paced, digitally driven world, non-profit organizations are grappling with the…
Written by the CEO of Kabloom, Richard Torriani. Updated on November 12th, 2024.As our first…