3X CTR: Stable ad-serving system automates changes across ANA website
CASE STUDY
Compared to market benchmark
Sponsored campaigns in 2025
Impressions per month
In-house campaigns since 2023
TRIPLING BENCHMARKS
3X CTR: Stable ad-serving system automates changes across ANA website
AUDIENCE
All ANA website visitors
OBJECTIVE
Streamline website ad management, improve ad performance, increase revenue
SERVICES
CLIENT PROBLEMS SOLVED
- Reliability: Technical issues were eliminated, ensuring seamless ad distribution and user experience
- Efficiency: Kabloom manages everything from set-up to reporting, launching campaigns in under 24 hours
- Profitability: Optimized web space and ad rotation enable unlimited simultaneous campaigns
- Cost efficient: Eliminated hefty supplier fees and minimize manual intervention
How Kabloom tripled ad performance on the ANA website
The American Nurses Association (ANA) sells advertising on its website to sponsors and partners. It needed an ad-serving system it could rely on: one that would streamline ad management, improve ad performance and increase the revenue its website space generates for every ANA website visitor who sees a campaign.
What we did
Kabloom implemented an end-to-end ad-serving system, from initial counseling and campaign setup to daily ad management and reporting. Technical issues were eliminated, so ads are delivered seamlessly. Kabloom now launches new campaigns in under 24 hours, and optimized ad rotation lets the site run an unlimited number of campaigns at the same time.
The results
Ads on the ANA website now achieve more than three times the market benchmark click-through rate. The site delivers more than 1.5 million impressions a month, ran 15 sponsored campaigns in 2025 and has hosted 133 in-house campaigns since 2023, while costly supplier fees and manual work were removed. It is a clear example of non-dues revenue an association can grow with the right tools.
Why it worked
The website was already an asset. What it needed was a reliable system and a team to run it, so sponsors get results and the association gets revenue without adding work for its staff.
FAQ
How can an association earn more from advertising on its website?
Treat website advertising as a product. Kabloom sets up and runs an ad-serving system that delivers sponsors reliable placements and clear reporting. For ANA, that meant three times the benchmark click-through rate and an unlimited number of simultaneous campaigns, launched in under 24 hours.
How does Kabloom charge for association digital marketing?
Kabloom charges fixed fees, not hourly rates, and bills media at cost with no markup. Many agencies add a fee on media buying; we don’t, so more of your budget goes into reaching the people who will register.
