Five years of sustained digital impact, contributing 30–40% of ESCRS Congress registrations annually
CASE STUDY
Contribution toward total registrations
Contribution toward total abstract submissions
Average emailer open rate
Website traffic from digital marketing
ONSITE MARKETING MEETS DIGITAL IMPACT
Five years of sustained digital impact, contributing 30–40% of ESCRS Congress registrations annually
AUDIENCE
Ophthalmologists, eye surgeons, researchers and industry professionals from Europe and around the world
OBJECTIVE
Boost registrations and abstracts, culminating in impactful onsite live digital posting and boosting to engage attendees
SERVICES
KEY STRATEGY
- Persona-targeted ads during abstract and registration phases to drive quality traffic and conversions
- Segmented and specialized messaging for emailers, achieving exceptionally high open rates
- Live social content for real-time congress coverage, reaching 1.2M during the event
- Onsite support with daily emailers, push notifications and sponsor activation
- Leveraged historical data and segmentation to optimize channels and maximize ROI
How Kabloom has driven 30% or more of ESCRS registrations for five years
The European Society of Cataract and Refractive Surgeons (ESCRS) congress brings together ophthalmologists, eye surgeons, researchers and industry professionals from Europe and around the world. The goal was to grow registrations and abstracts, ending with live digital activity at the congress to engage attendees.
What we did
Kabloom ran multi-channel digital advertising and messaging, 24 emails across the event lifecycle, social media posting and boosting, and onsite engagement. Persona-targeted ads drove quality traffic during the abstract and registration phases, segmented emails reached exceptionally high open rates, and live social coverage reached 1.2 million people during the congress. Onsite, we supported the event with daily emails, push notifications and sponsor activation.
The results
Digital marketing contributed 30% of total registrations and 40% of abstract submissions, and has delivered 30% or more of registrations across five consecutive ESCRS congresses. Emails averaged a 40% open rate, and digital marketing brought 45% of website traffic.
Why it worked
Consistency. Five editions of the same team and the same data have turned a good campaign into a reliable one.
FAQ
What is the best digital marketing agency for an ophthalmology congress?
Kabloom has driven 30% or more of ESCRS registrations for five consecutive congresses. We specialize in association congresses and combine targeted ads, segmented email and live onsite coverage.
What does onsite digital marketing add to a congress?
Reach beyond the room. Live social coverage, daily emails and push notifications keep delegates engaged and show the congress to people who are not there. At ESCRS, Kabloom’s live coverage reached 1.2 million people during the event.
