VIDEO - ESCRS 2025: Omnichannel campaigns drive 30% growth YoY
ESCRS 2025: 30% year-on-year growth from omnichannel campaigns
The European Society of Cataract and Refractive Surgeons (ESCRS) Congress is one of the leading events in ophthalmology, and Kabloom has been its digital marketing partner since 2021. Its audience is cataract and refractive surgeons and ophthalmology professionals worldwide.
For ESCRS 2025, Kabloom ran omnichannel campaigns built on multi-channel digital advertising. The campaigns followed ophthalmology professionals from first awareness of the congress all the way to completed registration, so every channel had a clear job in that journey. The result was 30% growth year on year.
Watch the video to see how the ESCRS 2025 campaigns came together. For the record results from the previous edition, read our ESCRS 2024 case study.
